Universities are looking to the hospitality industry for ways to attract students and enhance the college experience. From concierge service to luxury resort style facilities, dorm rooms and gourmet dining – the level of service and breadth of amenities has become a deciding factor in an ever-competitive educational landscape. Waterparks, upscale movie theaters, golf ranges abound across college campuses across the United States. Residential housing has never looked this ‘grown-up’ – granite counter tops, stainless steel appliances, private on-suite bathrooms, walk-in closets and designer furniture – are becoming the standard. Private developers are working with higher education institutions to build and manage residence halls. These trends are here to stay. We are seeing the effects on existing talent acquisition models among prominent Universities already – with a new focus on hiring talent directly from the hospitality industry. Searches for Princeton University, Middlebury College and Iowa State support this direction and demonstrate resounding success. Follow the link to learn more about the latest amenities and trends around college campuses.
 

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