Couples Resorts Jamaica names Dean Sullivan as Vice President of Sales & Marketing

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A thorough understanding of Couples Resorts business and culture along with a global search among leading resort brands culminated in the selection of Dean Sullivan, who previously served as Vice President of Digital Marketing at Atlantis Paradise Island. As a family business, Couples Resorts new leader had to be comfortable working directly with owners, an appreciation of Caribbean hospitality and proven experience in digital marketing – an important challenge would be to enhance direct web sales. JDRQUEST found the ideal candidate: “Dean has a strong background in social and digital marketing, website development, public relations, advertising, revenue management as well as managing tour operator and travel agent relationships,” said CFO Glenn Lawrence.” For over a third of a century, Couples Resorts has delighted guests by delivering world-class amenities and exceptional service in an enchanting, carefree, idyllic natural setting. We want more people to know about our exceptional product and services, and we believe Dean is the right person to help us spread the word.”

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